Social Media Character Counter
Check text limits for X, Instagram, LinkedIn & TikTok instantly
Why Character Counts Matter in Social Media
Every social media platform has strict limits on how much you can write. Exceeding these limits often results in your post being cut off abruptly with a “Read More” button—or worse, the platform simply won’t let you publish it.
Using a Social Media Character Counter allows you to draft your content confidently, ensuring your “hook” is visible and your message fits perfectly within the constraints of X (Twitter), Instagram, LinkedIn, and more.
Social Media Character Limits (2025 Cheat Sheet)
| Platform | Post Limit | Ideal Length (Best Practice) |
|---|---|---|
| X (Twitter) | 280 chars | 70-100 chars |
| 2,200 chars | 125 chars (before truncation) | |
| 3,000 chars | 1,500 – 2,000 chars | |
| TikTok | 2,200 chars | 150 chars + hashtags |
| 63,206 chars | 40-80 chars |
Tips for Optimizing Your Caption Length
1. Instagram: The “More” Button
Instagram truncates captions after about 125 characters. Make sure your most important information and keywords appear before this cut-off point. Use the rest of the 2,200 limit for storytelling and hashtags.
2. X (Twitter): Brevity is King
While premium users get longer limits, standard posts are capped at 280 characters. The most viral tweets are often punchy and under 100 characters. Use our tool to trim the fat.
3. LinkedIn: Long-Form Wins
LinkedIn increased its limit to 3,000 characters to encourage “micro-blogging.” Don’t be afraid to write longer, value-driven stories here, but break them up with whitespace for readability.
Frequently Asked Questions (FAQs)
Do spaces count as characters?
Yes. All social media platforms count spaces, punctuation, and emojis as characters. This tool includes them in the total count.
How many characters is a standard SMS?
A standard SMS text message is limited to 160 characters. If you go over, mobile carriers often split the message into two segments, which may cost more or arrive out of order.
Why is the TikTok limit listed as 2,200?
TikTok has updated its caption limit multiple times (from 100 to 2,200, and sometimes testing 4,000). Currently, 2,200 is the safe standard for most users to ensure visibility across all devices.