CPV Calculator (Cost Per View)

What is CPV?

Cost Per View (CPV) is a digital advertising metric specific to video campaigns where an advertiser pays for each time a video is viewed. The definition of a “view” can vary by platform (e.g., 30 seconds of watch time on YouTube, 3 seconds on Facebook), but the principle remains the same: you pay for eyeballs on your video content.

How to Calculate CPV

The formula to calculate Cost Per View is direct and simple:

For example, if you spent $250 on a YouTube ad campaign and it generated 10,000 views, your CPV would be $0.025 ($250 / 10,000 views).

Why is CPV Important?

CPV is a critical metric for evaluating the performance and efficiency of your video marketing efforts:

• Measures Video Ad Efficiency: It tells you exactly how much you’re paying to get someone to watch your video, allowing you to gauge the cost-effectiveness of your campaign.
• Optimizes Creative: By comparing the CPV of different video ads, you can identify which creative styles, messages, and lengths are most effective at capturing and holding audience attention.
• Manages Brand Awareness Costs: CPV is a primary indicator for top-of-funnel brand awareness campaigns, helping you understand the cost of reaching and engaging your target audience.
• Informs Bidding Strategy: On platforms that use CPV bidding, understanding your target CPV is essential for setting bids that align with your budget and campaign goals.