Campaign Uplift Calculator
Measure the true incremental value of your marketing campaigns.
Control Group (Not Exposed to Campaign)
Test Group (Exposed to Campaign)
Campaign Uplift Analysis
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Relative Uplift
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Absolute Uplift
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Incremental Conversions
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Understanding Campaign Uplift
What is Campaign Uplift?
Campaign uplift (or incremental lift) measures the increase in conversions that is a direct result of a specific marketing campaign. It’s calculated by comparing the conversion rate of a “test group” (people who saw your campaign) against a “control group” (a similar group of people who did not). This method allows you to isolate the campaign’s true impact, separating it from conversions that would have happened anyway.
Why is Uplift a Better Metric than ROAS Alone?
- Measures Causation, Not Just Correlation: A high ROAS might just mean you’re advertising to people who were already going to buy. Uplift proves your campaign caused the conversion.
- Informs True Profitability: By identifying the incremental conversions, you can calculate the true, profitable return on your investment.
- Optimizes Budget Allocation: Uplift analysis helps you identify which campaigns are actually driving new behavior, allowing you to invest your budget more effectively.