Ad Budget Allocation Planner
Strategically distribute your advertising spend across your marketing channels.
2. Define Channels & Allocate Budget (%)
Total Allocated:
0%
Your Budget Breakdown
Your budget allocation will appear here.
Why Strategic Budget Allocation Matters
What is Budget Allocation?
Budget allocation is the process of deciding how to distribute your marketing funds across various channels and initiatives. Instead of spending haphazardly, a strategic allocation plan ensures that your resources are invested where they are most likely to generate the highest return and contribute to your overall business goals.
Common Allocation Models
- Performance-Based: Allocate the majority of your budget to the channels that have historically driven the best results (highest ROAS, lowest CPA).
- 70-20-10 Rule: A popular model where you allocate 70% of your budget to proven, core strategies, 20% to new but related channels, and 10% to completely experimental bets.
- Funnel-Based: Distribute your budget across the marketing funnel: top-of-funnel (awareness), middle-of-funnel (consideration), and bottom-of-funnel (conversion).