Ad Calculator | Calculate Your Advertising Budget and ROI

Ad Calculators

Whether it be price or performance, there are so many things you will need to calculate in online advertising. How many clicks do your ads need to hit your target CPI? What viewability rate will make a CPvM rate worthwhile? How many impressions will it take to make you rich?

Use our handy Ad Calculators to work out what you need to know quickly and easily. To put it needlessly epically: understand metrics, understand your site.

Calculators for Social Media

Facebook Enagagement Rate

Facebook Cost Per Result

Instagram Engagement Rate

Twitter Engagement Rate

YouTube Cost Per View

LinkedIn Engagement Rate

Follow Ratio Calculator

Calculators for Ad Pricing

CPV Calculator (Cost Per View)

CPE Calculator (Cost Per Engagement)

CPA Calculator (Cost Per Action)

CPC Calculator (Cost Per Click)

CPL Calculator (Cost Per Lead)

CPM Calculator (Cost Per Thousand)

CPI Calculator (Cost Per Install)

CPD Calculator (Cost Per Day)

PPC Calculator (Pay Per Click)

Calculators for Ad Performance

Engagement Rate Calculator

CTR Calculator (Click Through Rate)

VfM Calculator (Value for Money)

Conversion Rate Calculator

eCPM Calculator

Viewability Rate Calculator

Impression RPM Calculator (Revenue Per Thousand)

Response Rate Calculator

Install Rate Calculator

VTR Calculator (View-Through Rate)

CPC vs CPM Tester

Calculators for Revenue

ROI Calculator (Return On Investment)

ROAS Calculator

Lifetime Value Calculator (LTV)

Page RPM Calculator (Revenue Per Thousand Page Views)

Calculators for Email Marketing

Email Bounce Rate Calculator

Open Rate Calculator

CTOR Calculator (Click-To-Open Rate)

Unsub Rate Calculator