Break-Even ROAS Calculator | Online Marketing Metrics

Break-Even ROAS Calculator

Find the minimum ROAS you need to be profitable.

Your Break-Even ROAS Is

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Enter your profit margin to see the result.

Understanding Break-Even ROAS

What is Break-Even ROAS?

Break-Even Return On Ad Spend (ROAS) is the point at which your advertising campaigns are generating just enough revenue to cover their own costs. It’s not about making a profit; it’s about not losing money. Knowing this number is the first step to running profitable ad campaigns.

Why is This Metric So Important?

  • Sets a Clear Goal: It gives you a specific, non-negotiable target for your campaigns. Any ROAS below this number is unprofitable.
  • Informs Bidding Strategy: It helps you decide how much you can afford to bid for clicks or impressions while remaining profitable.
  • Justifies Ad Spend: It provides a clear benchmark to stakeholders to show that the advertising budget is being spent responsibly.

How to Use Your Result

Your break-even ROAS is your baseline. For example, if your result is 400% (or 4:1), it means you must generate $4 in revenue for every $1 you spend on ads just to cover your costs. Your goal should be to achieve a ROAS significantly above this number to ensure your campaigns are actually profitable.

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