CAN-SPAM & GDPR Compliance Checklist | Online Marketing Metrics

CAN-SPAM & GDPR Compliance Checklist

An essential guide for modern email marketers.

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CAN-SPAM Act (U.S.) Checklist

GDPR (E.U.) Checklist

Why Email Compliance Matters

What are CAN-SPAM and GDPR?

CAN-SPAM Act: This is a U.S. law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations.

GDPR (General Data Protection Regulation): This is a comprehensive E.U. law that governs data protection and privacy for all individual citizens of the European Union and the European Economic Area. It applies to any organization that processes the personal data of E.U. residents, regardless of where the organization is located.

The Risks of Non-Compliance

  • Heavy Fines: Violations can result in significant financial penalties. CAN-SPAM fines can reach over $50,000 per email, while GDPR fines can be up to €20 million or 4% of global annual revenue.
  • Damaged Sender Reputation: Non-compliance leads to higher spam complaints and bounces, which damages your sender reputation and hurts deliverability.
  • Loss of Customer Trust: Respecting user privacy and preferences is crucial for building and maintaining trust with your audience.
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