Free Conversion Rate Calculator – Online Marketing Metrics

Conversion Rate Calculator

Measure the effectiveness of your marketing campaigns and website performance in seconds.

What is Conversion Rate?

Conversion rate is the percentage of users or visitors who complete a desired action. This “conversion” could be anything from making a purchase and filling out a form to downloading a file or signing up for a newsletter. It is one of the most important metrics for gauging marketing success.

What’s a “Good” Conversion Rate?

A “good” conversion rate is highly dependent on your industry, traffic source, and the specific goal you’re measuring. However, across all industries, the average landing page conversion rate is typically between **2% and 5%**.

Below 2%

Needs Improvement

2% – 5%

Average / Good

Above 5%

Excellent

Frequently Asked Questions

How can I improve my conversion rate?

Improving your conversion rate (a process called CRO – Conversion Rate Optimization) involves A/B testing elements like your headlines, call-to-action buttons, page layout, and offer. Also, ensure your website is fast, mobile-friendly, and easy to navigate.

Should I use total visitors or unique visitors for the calculation?

It depends on your goal. Using **total sessions (or visitors)** is common for measuring the conversion potential of all traffic. Using **unique visitors** tells you the percentage of individual people who converted, which can be useful for understanding user behavior over time.

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