Conversion Rate Calculator
Measure the effectiveness of your marketing campaigns and website performance in seconds.
What is Conversion Rate?
Conversion rate is the percentage of users or visitors who complete a desired action. This “conversion” could be anything from making a purchase and filling out a form to downloading a file or signing up for a newsletter. It is one of the most important metrics for gauging marketing success.
What’s a “Good” Conversion Rate?
A “good” conversion rate is highly dependent on your industry, traffic source, and the specific goal you’re measuring. However, across all industries, the average landing page conversion rate is typically between **2% and 5%**.
Below 2%
Needs Improvement
2% – 5%
Average / Good
Above 5%
Excellent
Frequently Asked Questions
How can I improve my conversion rate?
Improving your conversion rate (a process called CRO – Conversion Rate Optimization) involves A/B testing elements like your headlines, call-to-action buttons, page layout, and offer. Also, ensure your website is fast, mobile-friendly, and easy to navigate.
Should I use total visitors or unique visitors for the calculation?
It depends on your goal. Using **total sessions (or visitors)** is common for measuring the conversion potential of all traffic. Using **unique visitors** tells you the percentage of individual people who converted, which can be useful for understanding user behavior over time.