How do I calculate conversion rate?

The formula is simple: Divide your Total Conversions by your Total Visitors, then multiply by 100 to get the percentage.

Conversion Rate Calculator

Q: What is a good conversion rate?

It varies by industry. E-commerce typically sees 2-3%, B2B lead gen around 5%, and landing pages can reach 10-20%.

Q: Does traffic quality affect conversion rate?

Yes, traffic quality is crucial. Irrelevant traffic will result in a low conversion rate regardless of how good your website is.

Measure the percentage of visitors who take action

Total Visitors (or Leads)

The total number of people who had the chance to convert.

Total Conversions

Number of sales, sign-ups, or downloads achieved.

Your Conversion Rate

0.00%

Enter your traffic and conversion numbers to see your score.

Quick Interpretation

E-commerce Avg: 2% – 3%
Lead Gen Avg: 4% – 5%
Landing Page Avg: 5% – 15%

What is Conversion Rate?

Conversion Rate is arguably the most important metric in digital marketing. It represents the percentage of visitors to your website or landing page who complete a desired goal (a “conversion”) out of the total number of visitors.

A “conversion” can be anything valuable to your business, such as:

Purchasing a product (E-commerce)
Filling out a contact form (Lead Generation)
Signing up for a newsletter
Downloading a whitepaper or eBook

Why Use a Conversion Rate Calculator?

Knowing your conversion rate helps you measure the effectiveness of your marketing campaigns. If you drive 10,000 visitors to your site but only 10 buy, your marketing is working (traffic is arriving) but your website is failing (sales are not closing).

This Free Conversion Rate Calculator instantly does the math for you, allowing you to benchmark your performance against industry standards.

🧮 The Formula:
(Total Conversions / Total Visitors) × 100 = Conversion Rate %

How to Improve Your Conversion Rate (CRO)

If your calculator result is lower than you’d like, don’t panic. Optimization is a continuous process. Here are three proven ways to lift that number:

1. Simplify Your Forms

Every extra field in a signup form creates friction. If you don’t absolutely need the user’s phone number or job title, remove it. Studies show that reducing form fields from 11 to 4 can increase conversions by 120%.

2. Improve Page Speed

A one-second delay in page load time can result in a 7% reduction in conversions. Ensure your images are compressed and your hosting is fast.

3. Use Stronger Calls to Action (CTAs)

Avoid generic buttons like “Submit.” Use action-oriented text that tells the user exactly what they will get, such as “Get My Free Quote” or “Download the Guide Now.”

Frequently Asked Questions (FAQs)

What is a “good” conversion rate?

It varies widely by industry. For e-commerce, a rate between 2% and 3% is standard. For B2B lead generation, rates often hover around 5%. For top-performing landing pages, rates can go as high as 10% to 20%.

Does traffic quality affect conversion rate?

Absolutely. You can have the best website in the world, but if your traffic is coming from irrelevant audiences (e.g., people looking for freebies when you sell premium software), your conversion rate will be low.

Can a conversion rate be too high?

Surprisingly, yes. If your conversion rate is extraordinarily high (e.g., 50%), it might mean your tracking is broken, or your offer is “too good to be true” (pricing error), or you are only marketing to existing customers rather than new prospects.