CPC vs. CPM Cost Effectiveness Tester
Find out which ad pricing model is cheaper for your campaign.
CPC vs. CPM: Which is Better?
What is CPC?
CPC stands for Cost Per Click. With this model, you pay the ad platform every time a user clicks on your ad. It’s a performance-based model focused on driving traffic and actions.
Best For:- Driving traffic to a website or landing page.
- Lead generation campaigns.
- Sales and e-commerce campaigns.
- When you have a high-converting offer.
What is CPM?
CPM stands for Cost Per Mille, or Cost Per Thousand Impressions. With this model, you pay for every 1,000 times your ad is shown to users, regardless of whether they click it or not.
Best For:- Brand awareness and visibility.
- Reaching a large, broad audience.
- Promoting a new product or announcement.
- When your primary goal is to be seen.
How This Tester Works
To compare these two different models, you need a common metric: your Click-Through Rate (CTR). This tool calculates the **effective Cost Per Click (eCPC)** of your CPM campaign. It answers the question: “If I pay on a CPM basis, what will each click effectively cost me?” By comparing this eCPC to your actual CPC, we can determine which model is more financially efficient for getting clicks.