Drip Campaign Planner

What is a Drip Campaign?

A drip campaign is an automated sequence of emails sent to a specific segment of your audience over a set period. These “drips” are triggered by a user’s action, such as subscribing to a newsletter, making a purchase, or downloading a resource. The goal is to nurture leads, onboard new customers, or re-engage subscribers with relevant content at the right time, without manual intervention.

How to Use This Planner

Use this interactive tool to build a clear, step-by-step roadmap for your drip campaign. For each step in your sequence, define the timing, subject line, and the core goal of the email.

1. Click “Add Email Step” to create a new entry in your sequence.
2. Fill in the details for each email: the day it should be sent, a compelling subject line, and its purpose.
3. Once your plan is complete, click “Generate Plan Summary” to create a clean, text-based version.
4. Use the “Copy” button to easily transfer your plan to another document or tool.