Engagement Rate Calculator
Quickly calculate the engagement rate for any social media post to measure its performance.
Understanding Engagement Rate
Engagement rate is a key social media metric that measures the level of interaction a piece of content receives relative to the size of your audience. It shows how well your content is resonating with your followers.
What’s a “Good” Engagement Rate?
This varies wildly by platform, industry, and follower count. However, here are some general benchmarks to aim for:
Below 1%
Low Engagement
1% – 3.5%
Average / Good
Above 3.5%
High Engagement
Frequently Asked Questions
Which interactions should I include?
For a standard calculation, you should include all primary interactions: likes, comments, and shares. Some platforms have other interactions (like saves or clicks) which can be used for more specific calculations.
Should I calculate engagement rate based on followers or reach?
Both are valid! Calculating by **followers** (as this tool does) measures how engaging your content is to your existing audience. Calculating by **reach** measures how engaging it is to everyone who saw the post. Most social media managers track both.