Free Engagement Rate Calculator – Online Marketing Metrics

Engagement Rate Calculator

Quickly calculate the engagement rate for any social media post to measure its performance.

Understanding Engagement Rate

Engagement rate is a key social media metric that measures the level of interaction a piece of content receives relative to the size of your audience. It shows how well your content is resonating with your followers.

What’s a “Good” Engagement Rate?

This varies wildly by platform, industry, and follower count. However, here are some general benchmarks to aim for:

Below 1%

Low Engagement

1% – 3.5%

Average / Good

Above 3.5%

High Engagement

Frequently Asked Questions

Which interactions should I include?

For a standard calculation, you should include all primary interactions: likes, comments, and shares. Some platforms have other interactions (like saves or clicks) which can be used for more specific calculations.

Should I calculate engagement rate based on followers or reach?

Both are valid! Calculating by **followers** (as this tool does) measures how engaging your content is to your existing audience. Calculating by **reach** measures how engaging it is to everyone who saw the post. Most social media managers track both.

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