Engagement Rate Calculator

Measure performance on Instagram, TikTok, LinkedIn & more

Enter “Reach” here if calculating ERR.

Your Engagement Rate
0.00%
Total Engagements: 0

Formula: ((Likes + Comments + Shares + Saves) / Followers) × 100

Why Engagement Rate Matters More Than Followers

In the world of social media, “vanity metrics” like follower count are losing their value. Brands and algorithms now prioritize Engagement Rate (ER). A high engagement rate proves that your audience is real, active, and interested in your content.

Whether you are an influencer pitching to brands or a business tracking growth, this Engagement Rate Calculator gives you the honest truth about your performance on Instagram, TikTok, LinkedIn, or Twitter.

🚀 Benchmark: A “good” engagement rate varies by platform, but generally, anything above 1% to 3% is considered healthy. Anything above 5% is exceptional.

How to Calculate Engagement Rate (The Formula)

There are two main ways to calculate ER, and our tool handles the math for you:

  • ER by Followers: This is the standard method. It measures engagement relative to your total audience size.
    Formula: ((Likes + Comments + Shares) / Total Followers) × 100
  • ER by Reach (ERR): This measures engagement relative to the actual number of people who saw the post. This is often more accurate for evaluating content quality.
    To use this method: Enter your “Reach” number in the “Total Followers” field above.

3 Ways to Improve Your Engagement Rate

1. Post at Peak Times

Engagement often happens within the first hour of posting. Use your platform’s insights to find when your specific audience is online.

2. Use Call-to-Actions (CTAs)

Don’t just hope for comments—ask for them! End your captions with questions like “Agree or Disagree?” or “Tag a friend who needs to see this.”

3. Reply to Comments

Social media is a two-way street. Replying to comments not only doubles the comment count but also encourages followers to return to the thread.

Frequently Asked Questions (FAQs)

What is a good engagement rate on Instagram?

For accounts with under 10k followers, a rate of 3-5% is good. For larger accounts (100k+), rates often drop to 1-2% naturally as the audience grows.

Should I include “Saves” in the calculation?

Yes! Algorithms on Instagram and TikTok now value “Saves” highly because they indicate content is valuable enough to revisit. Our calculator includes a field for Saves.

Why is my engagement rate dropping?

This can happen due to algorithm changes, shadowbanning, or audience fatigue. Try switching up your content format (e.g., using Reels instead of static photos) to re-engage your audience.