Google Ads Preview Tool

Write perfect PPC ads without the character-limit guesswork

1. Headlines
Headline 1 (Required) 0 / 30
Headline 2 (Required) 0 / 30
Headline 3 (Optional) 0 / 30
2. Descriptions
Description 1 (Required) 0 / 90
Description 2 (Optional) 0 / 90
Path 1 0 / 15
Path 2 0 / 15
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PPC Ad Preview Tool | Check Your Ad Copy | Free & Instant
Stop guessing if your ad text will get cut off. Use our free tool to visualize headlines. Optimize your CTR today.
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Tip: Google may hide Headline 3 on smaller screens. Ensure your main hook is in Headline 1 & 2.

Why You Need a Google Ads Preview Tool

Google Ads (formerly AdWords) is expensive. Every click costs money. If your ad looks unprofessional, or if your killer value proposition gets cut off because it exceeded the character limit, you are literally throwing budget down the drain.

Google’s interface can sometimes be clunky or slow. This Free Google Ads Preview Tool allows you to draft, visualize, and perfect your search ads instantly, without logging into your Google Ads account.

🚀 Why Visuals Matter: Text ads are visual. The line breaks, the bold text, and the way the URL sits next to the description all impact Click-Through Rate (CTR).

Google Ads Character Limits (2025 Cheat Sheet)

Before you write a single word, you need to know the rules. Google is strict about lengths. Exceed them, and you can’t even save the ad.

Ad Component Max Characters Best Practice
Headline 1 30 chars Use your main Keyword here.
Headline 2 30 chars State your Benefit or Offer.
Headline 3 30 chars Brand name or CTA (Often hidden).
Description 1 90 chars Full value prop + Call to Action.
Description 2 90 chars Reinforce trust (social proof).
Display Path 15 chars (x2) Use keywords (e.g., /men/shoes).

3 Anatomy Tips for a High-Converting Ad

1. Headline 1 is for Relevance

If the user searches for “Best CRM Software,” your Headline 1 should almost always be “Best CRM Software” or “Top Rated CRM.” This bold text confirms to the user that they found what they were looking for.

2. Headline 2 is for Action

Now that you have their attention, tell them why they should click. Examples: “Start Free Trial,” “50% Off Today,” or “No Credit Card Required.”

3. Use “Title Case”

Data consistently shows that capitalizing the first letter of every word (Title Case) performs better than sentence case.
Good: “Buy Red Shoes Online”
Bad: “Buy red shoes online”

Common Mistakes to Avoid

  • ALL CAPS: Google will disapprove your ad immediately if you use excessive capitalization like “FREE SHIPPING.”
  • Exclamation Points in Headlines: Google generally does not allow exclamation marks (!) in headlines. Save them for the description.
  • Vague Promises: “Best in class” is weak. “Voted #1 by Forbes” is strong. Be specific.

Frequently Asked Questions (FAQ)

Does Google always show Headline 3?

No. Headline 3 is optional and Google often hides it on smaller screens (mobile) or if the first two headlines are long. Put your most critical information in H1 and H2.

What is a Display Path?

The “Display URL” shows the user where they will land, but it doesn’t have to be the real URL. You can use the “Path” fields to add keywords, like example.com/cheap/flights, even if the real URL is example.com/id=59493.

How do I improve my Quality Score?

Relevance is key. Ensure your Ad Headlines match the keywords you are bidding on, and that your Landing Page matches the ad. High CTR (which good copy drives) is the biggest factor in Quality Score.