Influencer CPM Calculator

What is Influencer CPM?

Influencer Cost Per Mille (CPM) is a metric that tells you how much you paid for every 1,000 impressions your campaign received through an influencer’s content. While traditional ad campaigns have easily tracked CPMs, influencer marketing requires a manual calculation. This metric is crucial for comparing the cost-effectiveness of different influencers or weighing influencer marketing against other advertising channels.

How to Calculate Influencer CPM

The formula for Influencer CPM is the same as for standard advertising:

This calculator handles the math for you, providing a clear dollar value to assess your campaign’s efficiency.

Why is This a Valuable Metric?

While engagement and conversions are key, CPM provides a top-level view of your campaign’s value. It helps you:

• Compare Influencers Objectively: An influencer with a huge following might charge more, but if their CPM is lower than a smaller influencer, they may offer better value for pure brand awareness.
• Benchmark Against Other Channels: You can compare your Influencer CPM directly to your CPM on platforms like Facebook Ads or Google Ads to see where your budget is working hardest.
• Negotiate Better Rates: Knowing the typical CPM in your industry can give you leverage when negotiating fees with influencers.
• Assess Brand Awareness Value: CPM is the classic metric for measuring the cost of getting eyeballs on your brand, which is a primary goal for many influencer campaigns.