Install Rate Calculator

What is Install Rate?

Install Rate (also known as Click-to-Install Rate or CTI) is a mobile marketing metric that measures the percentage of users who install an app after clicking on an advertisement for it. It’s a key performance indicator for app install campaigns, as it directly measures the effectiveness of ad creative, targeting, and the app store listing in converting interest into an actual installation.

How to Calculate Install Rate

The formula for calculating the install rate is straightforward:

For example, if your ad campaign resulted in 10,000 clicks and generated 500 app installs, your install rate would be 5%.

Why is Install Rate Important?

Tracking your install rate is crucial for optimizing mobile user acquisition and understanding campaign performance:

• Measures Campaign Efficiency: It directly shows how well your ads are persuading users to install your app. A low install rate might indicate a disconnect between your ad and your app store page.
• Optimizes Ad Creative: By comparing the install rates of different ad creatives, you can identify which messages, visuals, and calls-to-action are most effective.
• Improves App Store Optimization (ASO): A high number of clicks but a low install rate can signal a problem with your app store listing (e.g., poor reviews, unappealing screenshots, or a weak description).
• Helps Forecast Growth: A stable install rate allows you to more accurately predict how many installs you can expect from a given number of ad clicks, aiding in budget and growth planning.