List Growth Rate Calculator
Measure the percentage growth of your email list over time.
Your List Growth Rate Is
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Understanding List Growth Rate
What is List Growth Rate?
List Growth Rate is the percentage at which your email list is expanding over a specific period. It’s a vital sign of a healthy marketing program, indicating that your acquisition efforts are effective and your brand is attracting new interest. A positive growth rate means you are adding more subscribers than you are losing.
How is it Calculated?
The formula takes into account the new subscribers you gained and the subscribers you lost (unsubscribes) to give you an accurate picture of your net growth. The formula is:
((New Subscribers – Unsubscribes) / Starting Subscribers) * 100
How to Improve Your List Growth Rate
- Optimize Opt-in Forms: Make your sign-up forms prominent, simple, and compelling on your website and blog.
- Offer a Lead Magnet: Provide a valuable incentive for signing up, like a free ebook, checklist, or discount code.
- Run Contests & Giveaways: Use social media and partnerships to run promotions that require an email sign-up to enter.
- Reduce Unsubscribes: Keep your list engaged with high-quality, relevant content to reduce the number of people who choose to opt out.