Multi-Touch Attribution Cost Calculator
Distribute your acquisition costs across the entire customer journey.
Customer Touchpoints (in order)
Attribution Results
Your attribution breakdown will appear here.
Understanding Attribution Models
What is Multi-Touch Attribution?
Multi-touch attribution is a marketing measurement technique that evaluates the impact of each touchpoint in a customer’s journey, rather than assigning all the credit to the final touch before a conversion. This provides a more holistic view of which channels are contributing to your success.
Common Models Explained
- Linear: This model gives equal credit to every single touchpoint in the conversion path. It’s simple and provides a baseline view of all contributing channels.
- Time Decay: This model gives more credit to the touchpoints that happened closer in time to the conversion. It’s useful for shorter sales cycles where recent interactions are more influential.
- U-Shaped (Position-Based): This model gives 40% of the credit to the first touch and 40% to the last touch (the conversion), with the remaining 20% distributed evenly among the touchpoints in the middle. It values the channels that start the journey and close the deal.