Retargeting ROI Calculator
Measure the profitability of your remarketing efforts.
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Understanding Retargeting ROI
What is Retargeting ROI?
Retargeting Return on Investment (ROI) is a specific calculation that measures the profitability of your remarketing campaigns. These are campaigns that show ads to people who have already visited your website or interacted with your brand. Because this audience is already “warm,” retargeting often has a higher ROI than campaigns targeting cold audiences.
Why is it Important to Measure?
- Proves Campaign Value: It provides a clear, financial justification for your retargeting budget.
- Optimizes Ad Spend: By understanding the profitability, you can confidently scale your retargeting efforts or adjust your budget.
- Highlights Funnel Issues: A low ROI might indicate problems with your ad creative, landing page, or the offer you’re presenting to returning visitors.