Revenue per Click (RPC) Calculator
Measure the average revenue you earn from every single click.
Revenue Per Click (RPC)
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Understanding Revenue Per Click
What is Revenue Per Click (RPC)?
Revenue Per Click (RPC) is a performance metric that measures the average amount of revenue generated for each click on an advertisement, affiliate link, or call-to-action. Unlike Cost Per Click (CPC), which measures cost, RPC focuses entirely on the revenue side of the equation. It’s a powerful indicator of how valuable your traffic is and how effective your funnel is at monetizing that traffic.
Why is RPC a Powerful Metric?
- Measures Click Value: It provides a clear monetary value for a single click, which is crucial for profitability analysis.
- Optimizes Bidding: When your RPC is higher than your CPC, your campaign is profitable. This knowledge allows you to make much smarter bidding decisions.
- Identifies Top Performers: You can compare the RPC of different keywords, ads, or channels to identify what’s driving the most valuable traffic.
How to Improve Your RPC
- Improve Your Conversion Rate: The most direct way to increase RPC is to convert a higher percentage of the clicks you receive.
- Increase Average Order Value (AOV): Encourage customers to spend more per transaction through upselling, cross-selling, and product bundling.
- Optimize Your Landing Page: Ensure the page that users land on after clicking is highly relevant, trustworthy, and makes it easy to convert.