SERP Clicks & Traffic Estimator
Forecast your potential organic traffic based on search volume and ranking position.
Your Estimated Traffic
Based on average CTR data.
Estimated Monthly Clicks
0
Enter a search volume to see the potential traffic.
What is SERP Click-Through Rate (CTR)?
Click-Through Rate (CTR) on a Search Engine Results Page (SERP) is the percentage of people who click on your website’s link after seeing it in the search results. It’s calculated by dividing the number of clicks a link receives by the number of times it was shown (impressions). A higher ranking position on Google almost always corresponds to a higher CTR.
Why Estimate SERP Clicks?
- Traffic Forecasting: This calculator helps you set realistic traffic goals for your SEO campaigns. By knowing a keyword’s search volume, you can estimate how much traffic you’ll get when you rank for it.
- Keyword Prioritization: When choosing between keywords, potential traffic is a key factor. A lower-volume keyword where you can realistically rank #1 might be more valuable than a high-volume keyword where you’ll be stuck on page two.
- Demonstrating Value: Estimating potential traffic and clicks is a powerful way to show stakeholders the tangible value of investing in SEO and achieving higher rankings.
About the Data Used
This tool uses an industry-accepted CTR model based on large-scale studies of Google search results. It’s important to remember that these are averages. Your actual CTR can be influenced by several factors:
- Title Tag & Meta Description: A compelling, well-written title can significantly increase clicks.
- SERP Features: The presence of ads, Featured Snippets, video carousels, or “People Also Ask” boxes can affect the CTR for organic results.
- Brand Recognition: Users are often more likely to click on a brand they know and trust.
- Search Intent: CTRs can vary for informational, navigational, or transactional keywords.