UTM Campaign URL Builder
Generate tracking links for Google Analytics (GA4) with ease
Ready to use in Google Ads, Facebook Ads, or Email Newsletters.
Why You Are Flying Blind Without UTMs
If you post a link on Facebook, send an email newsletter, and run a banner ad, your analytics tool (like Google Analytics 4) usually groups all that traffic into a generic “Referral” or “Direct” bucket. You have no idea which specific post or email drove the sale.
UTM parameters solve this. They are simple tags you add to the end of a URL that tell Google Analytics exactly where the visitor came from.
This UTM Campaign URL Builder makes creating these links error-free. It ensures your data is clean, consistent, and actionable.
“Urchin Tracking Module.” It comes from Urchin Software Corp., which Google acquired in 2005 to create Google Analytics. The name stuck!
The 5 Standard UTM Parameters Explained
You don’t need to use all of them, but the first three are critical for accurate tracking.
| Parameter | Required? | What it Tracks | Example |
|---|---|---|---|
| utm_source | Yes | The referrer (Where is the traffic coming from?) | google, facebook, newsletter |
| utm_medium | Yes | The marketing medium (How did they arrive?) | cpc, email, social, banner |
| utm_campaign | Yes | The specific campaign name. | spring_sale, black_friday, onboarding |
| utm_term | No | Identify paid keywords (PPC). | running+shoes, marketing+agency |
| utm_content | No | Differentiate similar content (A/B testing). | cta_top, cta_bottom, red_button |
3 Golden Rules for UTM Tagging
1. Always Use Lowercase
Google Analytics is case-sensitive. This means utm_source=Facebook and utm_source=facebook show up as two different rows in your reports. This splits your data and makes analysis a nightmare. Our tool has a “Force Lowercase” option enabled by default to prevent this.
2. Never Use Spaces
URLs cannot contain spaces. If you type “Spring Sale”, the browser converts it to the ugly “Spring%20Sale”. It is best practice to replace spaces with underscores (spring_sale) or hyphens (spring-sale). Our tool handles this automatically.
3. Don’t Tag Internal Links
Crucial Mistake: Never use UTMs on links that go from one page of your website to another (e.g., from your homepage to your pricing page). This overwrites the original traffic source and restarts the user session, destroying your attribution data. Only use UTMs for incoming traffic.
Frequently Asked Questions (FAQ)
Can I use UTMs for social media posts?
Absolutely. In fact, you should. Tagging your links allows you to see which specific tweet, LinkedIn post, or Instagram story drove the most conversions, rather than just seeing generic “Social” traffic.
Will these links work with Google Analytics 4 (GA4)?
Yes. GA4 automatically recognizes standard UTM parameters. You do not need to configure anything special in your account; the data will appear in your “Traffic Acquisition” reports.
Do UTM parameters affect SEO?
They do not directly hurt SEO, but they create duplicate content issues if not handled correctly. Ensure your website uses “Canonical Tags” so Google knows the UTM version of the URL is the same as the clean version.