UTM Campaign URL Builder
Easily add campaign parameters to your URLs for better tracking in Google Analytics.
What Are UTM Parameters?
UTM parameters are short text codes that you add to a URL to help you track the performance of your marketing campaigns. When a user clicks a link with UTM parameters, Google Analytics (and other tools) can tell you exactly where that user came from and which campaign sent them.
The 5 UTM Parameters Explained
- Campaign Source (utm_source): The referrer of the traffic. (e.g., google, facebook, newsletter)
- Campaign Medium (utm_medium): The marketing medium. (e.g., cpc, email, social)
- Campaign Name (utm_campaign): The specific campaign you’re running. (e.g., summer_sale_2024, new_product_launch)
- Campaign Term (utm_term): Used to identify paid keywords in your search campaigns. (e.g., running+shoes)
- Campaign Content (utm_content): Used to differentiate between ads or links that point to the same URL. Perfect for A/B testing. (e.g., blue_button, text_link)